1. What Are Cookies
Cookies are small text files that websites store on your device (computer, phone, tablet) when you browse. Cookies let websites remember your settings, improve your experience, and support analytics and ad delivery. In addition to traditional Cookies, the Site also uses browser localStorage and sessionStorage. This policy covers all of them.
2. How We Categorize Cookies
The Site organizes Cookies into the following three tiers, which you can configure via the Cookie consent banner:
- Necessary Cookies: required for the Site to function, cannot be disabled
- Analytics Cookies: help us understand how visitors use the Site, you can opt in or out
- Advertising Cookies: used by Google AdSense to deliver ads, you can opt in or out
The tables below list all Cookies and local storage items currently used on the Site, organized by category.
3. Necessary Cookies and Local Storage
The following items are required for basic site functionality and cannot be disabled via the Cookie consent banner. You may clear them through your browser settings, but doing so may affect site usability.
4. Analytics Cookies (Optional)
The Cookies below are set by Google Analytics 4 (GA4), loaded via Google Tag Manager (GTM). They are activated only after you consent to "analytics Cookies"; visitors who do not consent will not load these Cookies at all.
GA4 collected data helps us understand site usage (top pages, bounce rate, average dwell time) so that we can improve the Site. See Google Analytics Privacy Overview for details.
5. Advertising Cookies (Optional)
The Cookies below are set by Google AdSense and its advertising partners when serving ads. The Site operates under Google Consent Mode v2:
- If you consent to advertising Cookies → personalized ads are shown; AdSense may use browsing behavior and interest data to serve more relevant ads
- If you do not consent → ads still display but only in a non-personalized form, based on page content and approximate location, without relying on personal tracking
For the complete Google AdSense Cookie inventory, see How Google uses cookies and similar technologies. You can manage personalized ad preferences at Google Ads Settings.
6. Managing Your Cookie Preferences
6.1 Via the Site's Consent Banner
When you visit the Site for the first time, a consent banner appears at the bottom of the screen with three options:
- Accept All: consent to all optional Cookies (analytics + advertising)
- Reject All: only necessary Cookies are enabled; all optional Cookies are rejected
- Customize: choose independently whether to consent to analytics Cookies and advertising Cookies
You may reopen the consent banner anytime by clicking the "Cookie Settings" link in the page footer to adjust your choices.
6.2 Via Browser Settings
Mainstream browsers provide built-in Cookie and local storage management:
- Chrome: Settings → Privacy and security → Cookies and other site data
- Firefox: Settings → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Edge: Settings → Cookies and site permissions
Note: Disabling all Cookies at the browser level may affect the basic functionality of the Site and most other websites.
6.3 Via Third-Party Opt-Out Tools
You can centrally manage cross-site advertising Cookies via:
- Google Ads Settings (manage Google personalized ads)
- DAA WebChoices (US Digital Advertising Alliance)
- Your Online Choices (EU Interactive Advertising Bureau)
7. Withdrawing Consent
Your consent is voluntary and can be withdrawn at any time. You may withdraw by:
- Reopening the consent banner via "Cookie Settings" in the footer and unchecking the relevant categories
- Clearing items like
ff_consent_analyticsorff_consent_advertisingvia your browser settings
After withdrawal, the Site will immediately stop loading the corresponding tracking and advertising scripts. Already collected data will not be automatically deleted by withdrawal; you may exercise the erasure right under Section 8 of the Privacy Policy.
8. Policy Changes
When the Site adds or removes Cookies, or changes their categorization, we will update this policy and modify the "Last updated" date at the top. For significant changes, we will post a homepage notice or reopen the consent banner to request consent again.
9. Contact Us
If you have questions about this Cookie Policy or need help managing your preferences, please contact us via:
- Email: fireframe.marku@gmail.com
- Website: https://fire-frame.com
- Contact page: About Us
We will respond within a reasonable time.